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GenaRes eMarketing services title


Driving Reservations to Your Hotel Web Sites


GenaRes strongly believes that a reservation services provider should be a partner in producing and enhancing revenue for its affiliates. GenaRes revenues are primarily the result of production, therefore it is in our interest to develop strong marketing strategies for both our company and our client hotels and hotel companies:

> Participation in worldwide trade shows

  • NBTA
  • HITEC
  • HEDNA
  • All (GDS) conferences
  • WTM (World Travel Market), attendee only
  • ITB, attendee only
  • ResExpo
> RFP consortia participation

> GDS System "Hot" messaging

> Private GDS chain level branding programs

> Customized email broadcast blasts

> Marketing designed to drive reservations to
hotel websites

  • Internet search engine optimization
  • programs (SEO)
  • Opt In/Out website programs
  • Email marketing campaigns
  • Web trend marketing

> GDS Banner advertising


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